Cal Poly Pomona Surf Club

Logo Design, Photography, Brand Identity

Cal Poly is located 30 miles from the beach, to my surprise it is filled with beach and surf enthusiast. A passion shared with many other individuals at Cal Poly so we formed a surf club with the intention of building a community at Cal Poly.

My goal was to create a brand identity that surround the foundational principals of a fun communal and inclusive atmosphere.


Alternate color variations



A surf community of over 100 members that share a passion for surfing. Along with the successful formation of the club came an identity system that reflects the playfulness of beach culture that the club lives by.

The Cal Poly Pomona Surf Club logo was inspired by by the fish surfboard which is iconic for all types of summer waves. The color scheme as well as the top and bottom half of the logo are signifiers of California sunsets.