Innov.ex Home Products
Brand Imagery, Visual Strategy
Innov.ex home products is a home furnishing company located in Southern California. A large percentage of their consumers are price conscious because of this Innov.ex wanted to enter a new market with their accent chair collection.
The approach taken was to revamp the chair collection using photographic imagery. We decided to emphasize two specific chairs solely based off their simplicity in shape. With the photographic lighting style chosen, the profile and frontal anatomy of the chair is displayed.
The chair appeared on the cover of our annual product catalog that is mailed to clients nation wide.