Broncos events and ACTIVITIES team

Creative Typography, Art Direction

Bronco Events and Activities team or BEAT wanted to create a sweater design for a music event held on campus. The event was targeted towards the gen z cohort who like technology and Electronic dance music.

I met with the BEAT team where we decided the best route to pursue would be to spell out BEAT in a creative glitch typeface.

BEAT _WEB.gif
 

OUTCOME:

A custom glitch type face that connects cross cultural tech individuals with pop culture music trends. BEAT produced sweaters as well as a t-shirts that were given to the students of Cal Poly.